Education
Samantha holds a Bachelor of Arts in Marketing from the London Institute of Management (LIM). Her academic focus centers on the intersection of fashion and beauty industries, where she developed a sophisticated understanding of consumer behavior and brand storytelling. This foundation has been instrumental in her professional journey, allowing her to navigate the high-end markets with refined precision and a keen eye for cinematic visual narratives.
Marketing Experience
2022 — Present
Senior Marketing Strategist
Leading high-impact campaigns for luxury fashion brands, focusing on digital storytelling and cross-channel audience engagement.
2020 — 2022
Brand Manager
Managed the social media presence and influencer partnerships for a global beauty brand, driving a 40% increase in engagement.
2019 — 2020
Marketing Associate
Assisted in the development of seasonal marketing plans and market research for emerging fashion labels in the Southeast Asian market.